This post is a collection of in depth posts by field experts on search engine optimization.
If you are new to this topic you might want to check out my post on online marketing in general, my introduction to search engine optimization and my post on tracking your website statistics.
Let’s start 🙂
Complete SEO Guides
In case my introduction to search engine optimization was not enough I’m going to share two additional superb guides to search engine optimization.
This is one of the best and lengthiest introduction to SEO out there. It covers every bit I can think of. It’s divided into 10 chapters. So if you have a bit of time and really want to dig into the topic I suggest this as the best guide to start.
Neil Patel wrote an excellent advanced SEO Guide which contains great actionable techniques and SEO tricks.
Keyword Research Guides
Keywords are the phrases that search engine users type into the engine’s search field.
Think of what your target audience is interested in and may search in Google.
Then write an article that covers this topic and make sure to cover the keyword in your H1 Headline and Meta Title.
Harsha provided another cool strategy to find your target audience keywords: Quora!
Be active in your community and you will often stumble upon problems and related keywords.
Make sure to check out his comment below!
Backlinko’s founder Brian Dean is one of the most recognized SEO Experts out there. Many can recap what is already known. But Brian brings his on twists to SEO, shares his secret tactics and publishes in depth case studies.
In short: he is the one that stood out in recent years.
This guide is an in depth extension to finding attractive long tail keywords.
Is your target keyword heavily contested?
Search for long tail keywords to find a blue ocean.
Link Building Guides
Link building is the technique to get backlinks to your own site to increase its search engine value.
There are various techniques to build quality backlinks. However this one case study includes all the little details that the test subject Emil did for his success. Amazing read and highly recommended!
Of course Brian also has one hell of collection on link building. From broken-link link-building to Guestographics and far far more.
To give you even more powerful options to push your site’s ranking here is my own SEO Tool list.
- Open Site Explorer – Explore your site’s backlink profile
- Ahrefs – Backlink Explorer and more
- SEMRush – Competitor Analysis
- LSIGraph – Keyword Suggestions
- Wordstream – Keyword Tools
- Hittail – Keyword Suggestions
- UberSuggest – Keyword Suggestions
- WordTracker – Keyword Suggestions
No real SEO guide without mentioning Google’s Keyword research tool. You can find it in your Adwords account:
Google Keyword Planer
If you are searching for social media influencers I reviewed a list of helpful tools here:
Social Media Influencer Tools
In case above tools are not enough Brian made a huge list covering 153 SEO tools.
Check it out here: Ultimate SEO Tool Research
Search engine optimization is science and art in one. Because Google’s search index algorithm continuously develops through it’s own artificial intelligence, definitive answers are rare to find. However above best practices are really good tips and tricks to reach your desired SEO goals.